Personal image branding is really just about knowing what you stand for and how you what to present your brand imagery. Stay true to the power within you, own your strengths and let your shining moments speak well of you.
Having a personal brand identifies who you are, and sets you apart from others because your true values, purpose, and vision are so different than the next person. You shouldn’t have to give that up or adapt to other peoples’ perception of you.
Your personal brand should communicate who you are and what you stand for, help you define your goals, and set you apart from the crowd. Once you’ve found your passion and true identity, you’re going to be more able to dress in a way that brings out your personality.
– Excerpt, The Power Is In The Pearl
How to Discover the Personal Brand Within Yourself
All too often, I hear people talk about “creating” a personal brand. I can’t agree with that language. To me, it’s not just obvious, but crucial that you must discover the personal brand within yourself. It has been there all along; all you have to do is commit to it, and learn to express it. That process will be much more fulfilling, and much more effective, than creating a new brand that may not fully represent your personality.
Your job title will determine how far you can take your flair, but there is always a way to dress and style your appearance to bring out the unique qualities you want to feature in your personality. No matter what, you never need to give up who you really are to suit a situation—you just need to be adaptable. When I think about my personal brand, I think of the words confident, independent, approachable, powerful, classic, unique, and professional. These adjectives resonate with me. They describe who I am, and who I want to be.
With this knowledge, I dress to those words. I look for clothes that make me feel like how I picture my personal brand, with a little unique flair (just to make me happy).
Discovering What Speaks to Your Personal Brand
Try it yourself: Review the list of adjectives below and choose the ones that speak to you and your personal brand.
Feel free to add your own.
• Friendly
• Active
• Formal
• Intense
• Energetic
• Approachable
• Confident
• Classic
• Dramatic
• Powerful
• Sporty
• Alluring
• Natural
• Poised
• Unique
• Artistic
• Conservative
• Professional
• Magnetic
• Eclectic
• Independent
• Meticulous
• Reserved
• Striking
• Self-assured
• Practical
• Sophisticated
• Commanding
• Free-spirited
• Coordinated
Discovering your own personal brand can be harder than it seems! I often recommend using the Core Passion Assessment tool to learn more about what drives you, and how you can bring it out in your presentation. If you’re interested in finding your core passion, get in touch!
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