Ways to Create a Professional Presence Offline and Online That Promotes Your Executive Image
I have attended quite a few LinkedIn seminars and workshops over the past few years and I often hear some of the same things over and over again about our professional LinkedIn presence.
Now, I am not a LinkedIn educator, however, I can give you a few tips that can take you a long way when it comes to your online presence and your professional brand. Your online presence should emulate your offline presence. What do I mean by that?
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How To Carry a Professional Presence on LinkedIn
- Do you have a photo on your profile? If not why?
- Have an updated photo on your LinkedIn page that looks professional and does not have any background images. It should be updated with a plain background. No one cares where you are in your photo. Keep it simple!
- Are you a CEO and you look like you just got out of bed?
- Does your photo match your credentials?
- Is your profile itself complete and professional, telling people who you are and who you serve?
- Are the colors you’re wearing look appealing on you?
- Do you have an updated haircut?
- Make-up for woman can help enhance your natural features and make you look more alive and healthy. (Men tend to look more distinguished when they get older and women tend to look washed-out and aged).
- Get your photo done professionally, I don’t recommend using your cell phone to take your picture.
As mysterious as a professional presence quality remains to many, it’s commonly boosted by your communications style, appearance, relationship skills, overall performance, the tone of voice used, a welcoming smile, and other factors.
5 Ways to Increase Your Professional Presence Today
Along with the following tips, consider our training for executives.
Step 1. Recognize the Inherent Strength of your Professional Presence
Step 2. Establish Effective and Nonverbal Communication Skills
Step 3. Create your Virtual Presence Both Offline and Online
Step 4. Demonstrate Excellent Leadership Skills by Leading Others
Step 5. Proactively Engage in Workplace Presence
I can’t stress enough how we look off-line should represent how we look online. People want to know who they are doing business with, and the image and content you portray on your LinkedIn profile should be congruent with your website and other social sites. It doesn’t matter if you have great credentials or not, a profile with no photo, or an unprofessional photo, can be a negative first impression which is something you can’t afford.
If you need help putting your style together and getting that professional photo done, call me today. Let’s do this so you can make the connections you so deserve.